Electric Drama

Our “Age of Anxiety” is, in great part, the result of trying to do today’s job with yesterday’s tools – with yesterday’s concepts. Youth instinctively understands the present environment – the electric drama.

– Marshall McLuhan

– from the book The Medium is the Massage: An Inventory of Effects by Marshall McLuhan and Quentin Fiore


I was estate-saling recently on a Saturday morning and jumped at the chance to pick up this copy of “The Medium is the Massage” a paperback book by famed media theorist Marshall McLuhan – created in collaboration with graphic designer Quentin Fiore. It has a gleeful pace and design style to it. More than anything it made me realize that I need to read more by McLuhan. While I know a fair amount about him but it’s all secondhand, and he is a pleasure to read. Read more about this cultural gem over on Wikipedia.

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